A webapp with resources and access to network, funding and mentors for aspiring student entrepreneurs.

My Role:

UX research, Design Strategy, Information Architecture, UI Design, Project Management.

Timeline:

1 Week

Context:

IEDC is an initiative to mentor ideas from students and nurture them to become entrepreneurs. At this point, they were promoting and mentoring students  solely through their innovation centers. The organization saw a trend amongst students to build startups.

IEDC saw this as an opportunity to build a website to manage the incoming flow of ideas and to mentor students more effectively.

The goal of the project is to create an intuitive and user-friendly interface that encourages engagement and promotes the success of startup companies.

Problem:

For a student to apply for mentoring or funding, he /she had to visit the innovation center and there was a communication gap between the students and organization.

A few challenges to be noted were:

  1. How might we make an experience that makes students come up with ideas?
  2. How might we optimize the information and content ?
  3. How might we increase the engagement ?

Process: